CORONA
NATURAL BILLBOARD
2022
Corona is brewed from natural ingredients, so we decided to let nature help us celebrate.
we erected a large billboard in brighton, UK that appeared to only feature a corona logo. Once the sun hit in the perfect spot, at the perfect time, it projected the image of a corona bottle and tag line using shadows from the surrounding foliage.
The board was active for 12 days, and each day the sun did its thing, we hosted a pop up activation for the community with music, sunshine and free corona.
agency: W+K
experiential agency: sketch events
Awards: 2023 one club merit
BRIGHTON, UK
NATURAL BILLBOARD