NikeLab recreation center c/o virgil abloh

chicago

2018

We were tasked with designing and building a retail space next to the Nike store on Michigan Ave. where community and creative leaders alike could gather, share and learn all while keeping in mind the need to combat waste in an industry that creates a lot of it. This center was used for creators to host hot spots and mentorship programs for the youth of Chicago while at the same time serving as a donation center for worn and retired sneakers.

Creative Direction: Patty Wong

Design: Troy Hillman

Production: Jim Clugston

Production: Devin Brown

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Adidas Ultraboost - Medal Pack