hinge
app designed to be deleted
2024
hinge is the app, designed to be deleted.
This spot shows the life cycle of your app icon “hingie” as you go through the process of downloading the app, falling in love, then deleting the app (because you no longer need it), where it then goes to the afterlife.
Agency: W+K
Director: bine bach
production company: biscuit
edit: JB Jacobs
vfx: kevin
broadcast
pearly gates
social
instructions
chris’ slice
nothing
new zealand
Reality
nachos
lobster