supercell

For the 10 year anniversary of clash of clans, we decided to celebrate the fake 40th anniversary of the game, for real.

WE created a 20 minute long mockumentary highlighting the history of the game, the founders, the fans, and the trials and tribulations that got us to this point.

if that wasn’t enough, we made 3 games representing each [fake] era of clash: an 80’s arcade performer, a 90’s racer, and a 00’s open world rpg, where things went a little off the rails for the fake developers.

these games were then injected into the actual clash game via a hidden arcade cabinet so fans could test their skills.

To support the campaign, we also created real partnerships with companies like champion, general mills and garbage pail kids.

Awards: Winner of the cannes lion grand prix

agency: W+K

doc director: Nalle Sjöblad

production company: spark + riot

editors: steve sprinkel + jb jacobs

vfx: joint

game development: rose digital