ADIDAS

For the release of the third iteration of James Harden’s signature shoe (Harden Hv3) we worked with Adidas and media partners to open source a shoot with the MVP. Coming out of that shoot, we were tasked with creating a 15 grid IG takeover for the Adidas Hoops channel to showcase the 5 colorways that were set to drop. In addition to the 15 grid, we also created a custom IG story for each shoe using exclusive content and interviews with the star.

Partners: Adidas, James Harden, Starch Creative

Creative Direction: Eric Samsel

Art Direction: Jake Holloman

Motion: Martin Warszawski