After producing the Jordan flagship formula for the 32 South State St. store in Chicago, we used that same identity for the 306 Yonge St pop up in Toronto, Ontario for NBA All Star Weekend 2016.

Production included creative concepting, design, fixture package identity and design, fabrication, installation and logistics.

Partners: Jordan Brand, One Hundred, AKQA, BRDG Studios, Game 7, Limitless

Design: Jerry Inscoe

Photography: Transmental