166 Flatbush Jordan Pop Up in Brooklyn, NY. As a part of the Jordan Brand Classic bringing the best and brightest high school basketball stars across the country together in Brooklyn, I produced a pop up store on 166 Flatbush in Brooklyn including design, fabrication, installation and strike. This project was concepted and produced in 6 weeks after the Toronto pop up store.

Also included in the weekend were activations at Barclays center and the team hotel in Mid-Town Manhattan.

Photography: Transmental

Partners: Jordan Brand, One Hundred, AKQA, Game 7, Limitless,

Design: Jerry Inscoe