As as the final culmination of our Adidas Ultraboost Unvaulted Campaign, we designed and produced a custom escape room activation at Hollywood and Highland in Los Angeles for the Ultraboost Medal Pack to highlight the exclusive drop. Consumers had minutes to complete the puzzles in each room in order to make it out and have the possibility of taking home a brand new pair of Ultraboosts.

Along with the production of the physical space, we had two DP’s on site to capture video content along with an on site editor that we used to edit content in real time and push out over the Footlocker IG handle.

Partners: Adidas, Footlocker, Starch Creative, Hollywood and Highland

Design: Ben Carstensen

Host: DC Young Fly

DP: Alyssa, Brocato, Rafael Gomex

Editor: Misha Scott

DIT: Ty Peterson

PA: Asher Lethbridge, Tracy Ip

Photography: Michael Amico